Blue Ocean Strategy

Competition is an inevitable component of business strategy. Traditionally companies have engaged in a neck-to-neck race in a bid to attain profitable and sustainable growth. They strive for differentiation, battle to dominate market share and fight to retain competitive advantage. While this has been the norm, in today’s overcrowded markets, such head-on competition results in a “red ocean” where rivals fight for an already disappearing profit pool. Renée Mauborgne and W. Chan Kim in their book “Blue Ocean Strategy” challenge the traditional concepts of competitive market strategy. The core message the authors put forth is that competing within these red oceans is not likely to bring about a profitable growth… Read More

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How to say “SAD”?

Sidewalks we crossed I still hear your voice in the traffic, we’re laughing Over all the noise God, I’m so blue, know we’re through Some situations make it very hard for us to speak the right words, and wrong words can completely change the context of our words. Also, when writing a story or an essay, it becomes tiresome to bring new words into the story instead of writing the same words over and over again. Here are some words you can use instead of just plainly using ‘SAD’: Eventhough she’s quite spoiled by her parents, she somehow still looks unhappy in life. I have been feeling down about my… Read More

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LoFi Music

Unless you are living without internet access, you must already have heard about lo-fi music. It is a new genre that started as an alternative genre of music. Combining different elements of other music along with a chill vibe, the genre has gained in popularity exponentially. Lo-fi is short for low fidelity refers to a music production quality with imperfect elements on the recording that is usually considered as flaws in a professional production. In lo-fi, this imperfection becomes the main feature and considered as its aesthetic. The standard of fidelity or sound quality in music production has evolved throughout the years. Nowadays, music production has become more and more… Read More

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Eid al Adha 1443H

Eid al-Adha (Arabic: عيد الأضحى, means ’Feast of the Sacrifice’) is the second and biggest of the two official holidays which are celebrated within Islam (the other being Eid al-Fitr). It follows the completion of the annual Hajj pilgrimage, at the time of Qurbani (sacrifice). The day of Eid-ul-Adha falls on the tenth day in the final (twelfth) month of the Islamic Lunar Calendar; Dhu-al-Hijjah. The day that celebrations fall on is dependent on a legitimate sighting of the moon, following the completion of the annual Holy Pilgrimage of Hajj – which is an obligation for all Muslim’s who fit specific criteria, one of the important Five Pillars of Islam. The… Read More

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Jakarta Air Quality

Jakarta’s air quality has deteriorated for the past two weeks, achieving “unhealthy” and “very unhealthy” statuses, which experts say is the result of trans-boundary pollution from neighboring cities and as such is an issue beyond the capital’s borders. (Jakarta post) BMKG’s Acting Deputy for Climatology, Urip Haryoko explained here on Tuesday that the concentration of PM2.5 rocketed to the level of 148 μg/m3 on June 15, 2022, which showed the air quality was unhealthy. He noted that the guideline value (NAB) of PM2.5 concentration is 65 μg/m3. He explained that between 15-65 μg/m3, air pollution was at a moderate level, and at 0-15 μg/m3, the air quality falls into the… Read More

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