Hallyu, a term we may not be familiar with by name but certainly are by output, is a Chinese word literally translating as “Korean Wave”. It refers to the transcendence and increasing popularity of South Korean cultural exports, firstly picked up by countries such as China and Japan, and now more recognisably across Western countries too. It is a collective term used to refer to the phenomenal growth of Korean culture and popular culture encompassing everything from music, movies, drama to online games and Korean cuisine just to name a few. South Korea is one of the only countries in the world, if not the only one, that has a… Read More
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